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What is Search Engine Optimization?
So, what exactly is Search Engine Optimization and what can it do for my company? I already have a web site, so why should I do anything further?
These are all great questions. Let me address them by describing a real life scenario to you...
Let's say that you sell Real Estate in the Denver, Colorado Area. Business is low to average, but you may still say to yourself, "very few people are going to use the Internet to find me. It's a waste of my time and will just cost me more money to change the way it is now." Sound familiar?
Now, for a staggering discovery.
Currently, as I am writing this article, it is estimated that there were almost 600 people, JUST TODAY, that searched for a Realtor in the Denver, Colorado area!! That's 18,000 potential customers a MONTH that you could be getting a piece of, or at least making phone calls to!! (DATA SOURCE: Wordtracker.com
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Over 491 MILLION people perform a search using a search engine, like Google, Yahoo, or MSN, every DAY! (DATA SOURCE: Wordtracker.com)
So, as you can see, the numbers are indeed mind-boggling, when you look at how much business could be attained from Internet searchers.
Now you may already be aware of the Internet and all of its potential, but have run into the most common and disheartening challenges with gaining new business on the Internet, yet...
Here's the not-so-great news. If you DO have a web site that provides information about your Real Estate Business in Denver, Colorado, listen to these numbers:
You are just ONE web site amongst 62 MILLION other web site pages that come up when someone does a search using the words "Denver Real Estate." (DATA SOURCE: Google.com
In addition to being a needle in the proverbial Internet Haystack, your website more than likely does not even show up on Google, Yahoo, or MSN, under the words "Denver Real Estate", unless you sit there and click "Next Page, Next Page, Next Page..." and scan each page of web site listings, so very carefully, for the next 15 minutes. Then you just MIGHT find your business listed on the 30th page, in position 308th!!
Now carefully consider this scenario:
Thinking about the potential customer here, who do YOU think has the TIME to go through 30, 50, or 100 website listings on Google, in the search for a good Realtor in Denver, Colorado? Not me! Not you! Not anyone else unless they just want to torture themselves. How about 308 listings? Didn't think so.
So, what is this potential customer, who is searching for a Denver Realtor, going to do? What will they decide is their next step?
I will tell you with great accuracy...
The chances are very high that they are just going to click on the first 2, 3, or 4 websites (maybe 7-10 sites if we're lucky and the other 6 were poor websites.) Then they will pick one of these top listed 3 to 4 web sites that they are most confident in and most comfortable with. These feelings of confidence and comfort come from their visit to your site and are based on the way your site LOOKS, how it is LAID OUT, how QUICKLY IT LOADS, and most importantly, based on how well and quickly it PROVIDES THEM WITH THE INFORMATION THAT THEY ARE LOOKING FOR. But, these 4 main areas of "web site attraction" are another story for another time. Note: We can help you with THAT, too! :) Email us about Usability and SEO Copywriting.
So, now what we have is a needle (your web site) in a haystack (first page of results on Google) that is in an entire field of haystacks (all of the Google pages that came up on your search), and the average person is going to go through the first few sites (haystacks) that they come upon first on Google and will either ultimately choose from one of these that they were most comfortable with or will try a different search using different words like "Denver Colorado Realtor." Then the process starts all over again. This is the harsh reality. But if done right, the rewards can be ever so plentiful!
So, this is enough information to make your head spin and make you want to go back to print advertising for the rest of eternity. But what about all of the money you spent on that beautiful site of yours? What about the 18 THOUSAND People Searching for You every Month? Do you really want to turn your back on it and give up? Is there a way to gain an advantage over the other thousands of competitors out there on the Internet and BE ONE OF THE WEBSITES THAT SHOWS UP AT THE TOP OF THE SEARCH ENGINES? Yes, there is!
THIS is where Search Engine Optimization comes into the picture and can help you tremendously .
Search Engine Optimization is a service that Colorado Computer Provides and Excels in. Search Engine Optimization, or SEO, is the science of analyzing the data and looking over your web site pages with a fine-toothed comb, and providing the necessary changes, improvements, and relative content to make your website appear in front of the eyes of your future customer. Let's face it, we are all in a hurry. We need results, and these results are demanded even more emphatically from people using the Internet to search for you. It's VITAL to be found in this small window of time that is available to us to be found by this potential customer. Having your web site appear in the Top 10 List of Sites Appearing in a Google Search, Yahoo Search, or an MSN Search is Going to Ensure that These 18,000 People Will Visit Your Site and Get The Opportunity to Learn All About Your Company and the Services and/or Products You Offer.
Colorado Computer Guy has the knowledge and over 13 years of experience behind them and Colorado Computer Guy can Help You Get Your Business' Web Site Into the Top Ranking Search Engine Results Pages and Get Your Business The Visibility and Exposure that it Deserves.
491 MILLION people are searching the Internet every day...
Don't you want to get YOUR business in front of this customer GOLDMINE?
Search Engine Optimization can get you to that place.
Want proof of our talents? Question: What's the best way to see how skilled a company is at Search Engine Optimization (SEO)? Answer: Check to see how well that company RANKS on Google. Go Ahead. Try us out on Google.com. You can find us at the number one spot on Google.com by searching for "search engine optimization greater denver", without the quotes, of course. Here's a link directly to that search on Google if you wish: Google Search. The proof is in the pudding... and on Google, too. So, if you're ready to get visibility like Colorado Computer Guy has for the search keywords "search engine optimization greater denver" then give us a call or shoot us an email and you can reap the rewards of being seen by "The 491 Million." -Alan Reiley, CEO.
Call or Email Colorado Computer Guy To Discuss Your Search Engine Optimization Needs Today!! (Our email and phone info is at the top of this page.)
Search Engine Optimisation Related Words: Internet Marketing, Search Engine Marketing, SEO, SEM, SEO Copywriting. These are all services offered by Colorado Computer Guy of the Greater Denver, Colorado area. Call or Email Us Today. |
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